An ICO that failed spectacularly? Color me surprised. :p
At least people can start playing without spending money here, and it's a good idea to actually have some form of tangible out-of-steemit-ecosystem monetization in the form of ads. As much as I hate them the sustainability of projects without such recurring sources of funding is always questionable as the profit motive being unclear leaves a big question mark where real answers should be.
Whoops.