I would have to say IWC because it is the one I have never owned - when I could afford it I never had the time to buy and now I can't. I also love some Patek Phillipe and some of those Bell & Ross aviation inspired watches are great. Actually I might change my favourite to Breitling because they are less common reasonably priced (for expensive watches), look great and are virtually indestructible!
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You know your watches. Those are all good brands with great lineages. Patek Phillipe is my all time favorite. RGM out of Pennsylvania is doing some phenomenal work. Shinola from Detroit has some interesting entry level pieces too, I love their business model.
Cool I will have to check those out!