". I'm willing to try him out as a witness for a time because of that effort which costs real money. He's committed 80% of his witness rewards (if he makes the top 20) to be put back into advertising. If lack of effective marketing is a real problem here, having one of the top 20 witnesses actively working on that seems like something that would benefit us all."

I agree. It's not like witness positions have terms. There's no "4 more years" happening here.