It's amazing how heart disease kills more people around the world than any of the things that scare us more, such as hurricanes, cyclones, tornadoes, earthquakes and tsunamis, cancer and Ebola. It's like we've come to accept it as just something that happens and largely ignore it. It would be interesting to see how many news reports covered the plague of heart disease as opposed to shark attacks, for example, to see what the media is telling us to be concerned about. If we don't hear about heart disease, then it's not an issue, unfortunately. I think, simply, it's a boring topic that is not newsworthy and sensational for mainstream media, so we're not conditioned to worry about it. The result is we are less scared to eat a burger than we are to swim in the ocean, yet the first one is more likely to shorten our life.