You guys are not only providing an excellent service, you're demonstrating what an open market can provide for consumers.
And you're being upfront about it; I don't know of anyone else who has posted profiles and pictures in their announcements. Maybe others have but I think this is a great idea that others may soon follow your lead on.
Being transparent and communicating well with the community is something we strive for. Without the trust and support of the community we would not be where we are today. I'm glad you appreciate this approach!