Not only does medicalization impact modern pregnancy, it seems like the use of prescription drugs for infants and children is normal now because adults also use prescription drugs a lot more than they really should be. I see the impact of the industry from the perspective of a former scientist watching med students working jobs in companies doing clinical trials to pay for their medical degree, and this can be a very vicious circle that shapes how doctors view their relationship with pharmaceutical companies (not to mention their patients). I hope there can be more studies and research in this area to help come up with some solutions. Your article is very enlightening of the situation from a different perspective!