Take a look the facebook "Nobel Prize" page: Those recent "blogs" only got a 1xx to 2xx likes. Pop-science is not an easy job, or else it is impossible to have so many anti-vaccine people.
These days with information flooded in the internet. Blogs just summing up stuff from the internet, or rewriting science news becoming less meaningful, unless you are those KOL. Or alternatively, blog something unique which only you can point out, or some personal experience, could make a blog more attractive? Perhaps

With blogs being a primary source for where that information is derived from

everyone know wikipedia is useful, but we are taught that wiki is not a reliable source/good source for scientific writing. We know there are problems and mistakes in it but not much people is going to fix it. Probably steemit(or something like steemit) would be a good reward system to put information together, and reward those who make correction and review those inappropriate one, base on the each of our expertise.