NOIA has kind of captured the imagination of many especially in my office where I showed them NOIA's website. Isn't it great that suddenly the IT department of companies are taking stock?
I think that is the beauty of the thing. We really don't know who can end up contributing as much as earning from it. It is a good proposition, of course, the idea of passive income is neat. Also, I won't be surprised if Amazon or Akamai would be gunning to takeover NOIA. After all, it is a strong proposition!
Haha the likes of Amazon would be quite threatened by a concept like this and, in time, will probably have to adopt a similar approach in order to stay competitive. :)