Walk the Story!
Few months ago I was attending a conference which had talks being given by several entrepreneurs. As they gave their talks I realised they were all trying to communicate their work through their stories. Some stories felt so real, hence the entrepreneurs felt so real and the business felt credible.
Strange how we make associations.
Building a brand or an enterprise is actually just building a story, a story you believe in & then a story which others will believe in.
But the one single reason why entrepreneurs & brands fail today is
Because they dont
"WALK THE STORY" or
"walk the talk" !
Companies hire marketing agencies and consultants to create their story. Unreal stories and fake stories dont sell anymore. People are intelligent, they figure out.
Yes, Billions of dollars are lost in this process.
So create your story for your brand and
"Walk the Story". Its just so simple. And this works beautifully for your individual brands as well !
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