Either way they MUST understand the importance of having a good UI for users. A simple recognition of this from steemit Inc. would be much appreciated by the community I'm sure. I would bet it has a large effect on user retention as well.

Right now new prospective users are being told why steemit is the next great thing and then they show up to only find out they should leave the steemit interface for better alternatives. Not the best first impression.

Imagine Facebook marketing their platform to everyone letting them know how great it is and then in fine print saying oh btw you should probably use that third party interface over there because ours is sub par.

Maybe they have something up their sleeve. Lets all hope this is the case.