I agree with your last point... and I too have been impressed with many things done by SM.

ps... Its tough to figure out how to help sometimes. In this case I didn't feel that letting it go is appropriate as it will lead to more loss of players (you know as you see the decks being given back for lack of interest). So if I have to be the bad guy by telling people things they don't want to hear, then it is ok. I'm too old to worry about what people think of me anymore!