That's correct, the Steem Blockchain allows for you to earn the Steem cryptocurrency through your creative ideas.
Either by creating contents or by curating contents. So the new adopters should be thought this also.

I also have another advise, we could have a unit that welcomes new Steemians into the Blockchain. The work of this unit will be to visit the introduceyourself and introductory post tags like every day and drop a word of encouragement and welcome them to the Steem Blockchain. Leave an Upvote and tell them about SteemJet, with this. A lot of awareness will be created, because once they see this, they will be motivated and I I think they can spread the news by themselves telling others how amazing it was to get rewarded.