I clicked on this article because I think that I can help you understand something that will illuminate exactly what this system is about. It is a publicly traded, transparent corporation, with an inbuilt communication and marketing system, two different types of tradeable instruments and a long term investment instrument.
The idea, as I outline in the article above, is that steem is an infrastructure upon which people can build their own enterprises, that make profit, and turn some of the funds around back into Steem, and of that, some is vested, helping secure the stability of the system, as well as providing a benefit in return over time to those who power up thusly.
I am in the early stages of setting up just such a "Department" as I am calling it, which aims to develop a groups system I am calling (for now) SteemHordes, which is basically a blockchain for managing a namespace, sorta like a Steem Department Registry. Anyone can make up a new name, and add members of Steem to its member list. The idea is that this allows specialisation and as a tool for organising a subunit of the Steemosphere, which I am calling a "Department".
In addition to that, my design also includes a blockchain-like messaging system, something along the lines of Bitmessage, that allows members of groups to communicate with each other in realtime, and even potentially privately, using encryption.
Under such a system, you could set up a group for people specalising in your particular area. You can gather qualified individuals as well as perhaps those who are good at administrative processes, and the group leader, the owner of the name, can be the administrator of the central pool of funds that the group uses to fund shared activities. Things like marketing campaigns, building more software or setting up and running websites to promote the activities of the Department.
Steem intentionally does not concern itself with this side of things, and the seeming lack of social networking tools should be a clue, that it's our job, as users, to build these things. Steem is just a financial and marketing backbone that anyone with a good idea and some money, can structure and organise a business. I believe that once my system is up and running, it will massively boost the performance of the whole of the Steemosphere, by allowing it to manage small units of organisation, using Steem to invest, fund and manage their organisation, which really will be a subunit of the Steem system itself.
Thanks for the link, the explanations and sharing your ideas @l0k1, really appreciate it!