I couldn't agree with you more. Where we live they offer us a free recycling collection service. We don't even have to sort it and it's collected on the same day as our other rubbish. Sadly I hardly see any of my neighbours particpating. There is so much being said about caring for the environment and yet people are still so set on not doing their bit.
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The town council here has tried on various occasions to make people more aware but it seems to fail every time. They are currently busy with an initiative where we have to sort our rubbish into recyclable and non- recyclable - They even provide the bags but people are just not interested...don't understand why and it is not as if it takes time out of your day...