Good challenge, although since I really haven't figured out how to make money from writing, I pretty much always write for myself thus far. :) I'm hoping to change that soon... but for now, I just write because the challenge makes me happy and I feel like it's something that I am good at.
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If you're not writing for yourself first and foremost, you're writing for all the wrong reasons ;)
Just as with anything else in life- you gotta have a passion for what you do. Otherwise it's all for nothing. And that shows!