The importance of a meaningful comment should never be underestimated. I am glad to see the contest made exclusively for this. It also gives me the inspiration to reward anyone who leaves a meaningful comment, each week, although the price won't be high. It will still be an incentive to motivate people to actually read the post before commenting short phrases or spam lines.
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Indeed, comments are very important. It is absolutely the best way for promotion on this platform. And for newbies, it is a must. Most of the time should be spent commenting, and of course, making quality comments. :)