You are watching the "tip of the iceberg", unaware that Dan stated "the real money isn’t in blogging, content generation, or voting. The real money is found in bootstrapping a digital currency. "

https://steemit.com/steem/@dan/steemit-s-evil-plan-for-cryptocurrency-world-domination

The blogging platform thing is a Trojan Horse. You can build anything on the Steemit blockchain once you have the users (markets, hosting, etc). The REAL goal is to take out creaky Bitcoin.