For example, in this article you can see the benefits and a great idea in conclusion.
Most of your botbuilders are researchers, educators, and enthusiasts. You could end up with the first social media network where human and AI work together to police content, determine mood, uncover criminal intent (see my post on mediashare), incentivize quality content production etc, all while doing things people are just doing naturally. These aren't all chatterbots you're dealing with.
And also pay an attention that the "enthusiasts" making a bots are usually step ahead of the guys trying to solve the problems after it already appears.
They are just have a plenty of time for their "creativity"