Really great post, thank you. I'm a web designer who specializes in UX, user experience. You make important points here. I think I'll do some posts about writing for the web platform and usability. Important things to know for improving readability.
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Probably don't forget there are also commoners who is interested in some stuff. Better use less terminology
Yes, exactly!! That's one of the key points. I work at a university as a web designer and teach faculty and students about writing content and interface design. The KISS method is always best. No jargon or undefined acronyms for example.