this will create a vacuum - and when there is a vacuum there is room for another player to come into the market. I'd say sit and wait for a few month and see what come out of the woodwork.
I think instead of there being just one company everybody uses, there will be at least ten - some good, some not so good.
You just have to figure out which are the good ones ;-)
I will wait and read reviews before I make a decision, let other try them out as I am a wimp lol :)