I like the "focus on quality content" message. As a marketing exec in Israel, focus on quality content - this is how you respect your audience. Then, a few years into the game, I spend a bit on a quick SEO job - as an afterthought.
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Another marketing exec in Israel! High five! Well, I am not an exec cause I work from home and freelance. I specialize in content marketing so I refuse to produce shit content.
Nice. I do the content and campaigns. So many content opportunities in Israel these days!