Do you know what is an upsell? Have you ever been to McDonalds and bought a burger set, and then the server asks if you would like to supersize your set for an extra couple of bucks?
Yep, that’s also known as an upsell.
In the online marketing world, you can upsell your customers with other products of interest as well. Did you know that when a person buys a product, there’s up to a 50% chance that they would buy another product if the product complements your existing product and they have the cash budget for it?
This is where videos come in. You can double your profits using videos by using them as an upsell. As we all know, videos have a higher perceived value and can often be sold at a much higher price because they are more expensive to produce. You can even triple your profits by burning your videos into CDs and shipping t hem to your customers. The fact that the product is physical makes the perceived value even higher!
You can sell a video as an upsell to an e-book or audio course, or bundle them together with the e-book and sell it for a premium price. Videos can also double your profits through helping you market existing products. This is done through the power of viral marketing. The more viral and sticky the content of your videos, the more people are willing to share them and this can help you grow your business faster easily.
In short, you should almost always bundle existing products with a video version because people respond better to video products and they have a higher conversion rate compared to conventional e-books. Don’t leave money on the table!