It's been a common complaint from our followers as well @cflclosers. People do not like the layout on Steem and much of our older audience feel that the economics and Security measures behind the platform are overly complicated and not worth taking the hours to learn to use/setup. The ease of FB and YT is one of their strengths at this time. The strongest argument in my view is still the fundamentals behind Steem, but it's a case that will take a while to sell because many are not willing to listen at this time. As 3rd Party developers get caught up with the UI and build a more slick and user friendly interface, the migration of users will happen exponentially.