I understand what you are saying but it may actually psychologically be more effective to use a phrase that people are less familiar with - it raises more curiosity.

I used to hear about Tweeting a lot from people who had no idea what it was - I think that fact actually made it more effective in the end because people actually had to put in the effort to find out what it was.

They had to invest psychological capital and it resulted in more discussions and conversations than would otherwise have occurred.