i guess 'content' for me is a way of explaining to people what the 'job' is, when i was a brand advocate for brands i would have to go to a place, create the audio, video, pictures and write out the blog post, some people who are not creative did'nt seem to understand that it's the time you take to do that which costs, like for some reason it was less of a job because i did'nt work HARD in the way they perceived it to be -- i guess we just are seeing generational changes in what we see as work.

as always, brilliant topic, thanks for bringing it up.