I wish my family would transition to other social medias. It took them long enough to join the Zuckerberg of DOOM. They are doubtless aware of the fact that I enjoy this platform more.
At this point, post Cambridge analytica people are aware that their personal data is being sold around. They accept it. The new terms of service will take more rights to monetize people's data. It only takes a certain amount of being monetized before the people will begin to want their share. Once people realize that they can farm steem they will pile in.
Once other platforms, including Steemit, make it easier and more mobile friendly adoption will increase. Blockchain is key in the development which is why user interface has not been the focus yet. Thanks for your thoughts!