The hard thing here, though, is that unless you have a huge personal holding yourself, it's nearly impossible to keep any traction; you have to constantly build, even with those already following (and we all know a lot of people leave the platform, too, so there is that).

This is the same with any small business and the attrition rate in business is close to 80 after 4-5 years. Here, it is much easier to drop since there is no loan to take, no shop to close, just walk away.

I haven't cracked the code yet. I'd love to trend one day, but really only desire to do so organically, and that's increasingly impossible as things develop.

Changes may come that shift this again. Currently, almost impossible organically, you are right.