No, it's not exactly what I wrote.
Do not just sell P2P, and on the principle of Oriflame or SFI companies: network marketing, but with different principles of attraction (no compulsory purchase in any way, the lack of career growth thresholds, etc.). Net interest in advertising currency on a financial basis.
Naturally, we need stores (more than one) for selling Stiim, ease of transfer rates in Stiim (well, sort of market there), and the other attributes of real business, but for Stiim.
One call, that it is safe, quick little anonymous.
For example, in Ukraine (and not only) 90% of the population had never heard of any of Bitcoin, or other distributed electronic currencies. And the market there - 30-35 million people !!!