Hi @streetstyle I like your input, much appreciated. We eventually would like steemit.life to have its own landing page, perhaps with links out to steemit.io as well as other frontends that may be developed in other languages. The landing page could have useful onboarding training info for new users, @ash, @marketingmonk and a few others have some good tutorials. The campaign is still very new, once a bit more established we can become more sophisticated.
I also like the idea of taming down the "Get Rich" concept, the Steemit.com signup page has the slogon, "Your voice is worth something" which could be good also. Not sure however if a bit long for the billboard and the time one has to read the text. Thanks for your support and ideas!