I dont think its wrong, on any other proof of stake coin holders get interests just for holding. Here its basically the same, you hold steempower, therefore you get a share to distribute or eat up yourself. But what is maximizing value? If steemit grows your share of token will gain a lot in value as well. If noone is interested , the coin would loose significantly in value. So its in everybodys interest to promote good content, to build community and to strengthen the project steemit.com