I've heard both sides of the argument.. I saw where someone said the best way to be succesful is by just continuing to post and staying active, but then also had @lukestokes tell me its more about quality then quantity.. So I guess it depends :/
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I think it's all about networking and actually having fun or being passionate about what you write. I don't think it's a get rich quick or even a viable option as a career, unless you're a professional at it. But I think being paid for your influence is crucial in this day and age.