I don't want to sound sexist but people gather towards other people who look good be it male or female. And upvote based on their looks over content. There are plenty of people who write good content but attention economy works different. I think one youtuber female can get more vote and resteems than 1 good writer. That's how it works. And that is another reason why I don't hate bots. Bots are very much necessary to combat attention economy's biggest problem - looks vs content.
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I could see that being a factor but i really don't think that plays as big a role on steemit than it does on other social media. At the extreme case we have instagram where girls grow their accounts by only posting sexy pictures of themselves. On steemit though we only really have a small profile picture and unless you post pictures of yourself, people aren't really gonna notice. You look like a good looking dude, keep on posting man!