"This is far more rewarding as a writer - I find it terribly frustrating to read comments that clearly show no effort to read the actual article." Attention spans are shorter these days and the title gets more upvotes than the content, that is 100x longer. Finding a balance betwern reddit and steemit is a long ways away. As long as the click bait is still profitable here, users will exploit that. I actively try to be part of the change I want to see, like you. While a few cents here and there is nicer than karma, envy is certainly present on both platforms. Ignore the successes you do not support and highlight the little triumphs. Eventually steemit will shift to a more user friendly platform without the wave of greed it is experiencing right now.