Lately I've been contemplating whether this focus on the technical aspects of the technology is, in some ways, self defeating. In marketing there is a concept called the "job to be done." The idea is not to explain how your product works to your potential customer, but instead focus on why it will enable them to "get their job done."

As well - given we're blazing ahead in completely new territory - just as equally-critical may be not just explaining why it'll work to get jobs done that are already defined, but painting picture for what possibilities could be created that might not even be on people's radars yet...