This is something we are trying out with tokenbb at the moment. Every tokenbb user has access to a global guest account that can be used to interact without needing your own steem account. Our goal is to allow users to earn a "real" steem account with their guest interactions and that way add an emotional investment to their account.
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Awesome! It's great TokenBB added this possibility, I hope more will.
How is it working?
Can you be more specific about what you mean? Basically users get a guest account and when that account earns enough rewards they can claim a real account.