Hi J.R.,

Thank you so much for your thoughtful reply! I really appreciate it. That was my gut feeling re: bid bots too, especially given the controversy surrounding them. In my time in marketing I've always found it better to grow organically by the same processes you mentioned: finding a sweet spot, planning in advance and providing real value. Glad to know you've found success through the same channels.

Thanks again for your answer. Have a great weekend!