I think it absolutely be of value for investors to reap the rewards of successful D apps that add value to the steem block chain. It would promote the business interests dramatically and help Steem gain acceptance as a legitimate place to do business.

The infrastructure is already in place and has a year long case study. Peer to peer and customer to business transactions done in near real time in a feeless environment. More and more business transactions are being conducted on Steemit daily, which just adds to the overall value.

The more business successes on the block chain, the more money and talent it will attract. All in all, in just makes too much sense.