Apparently they are all drinking the Zuckerberg Kool Aid because they all seem perfectly happy to trade away their time and content for the "pleasure" of using the platform. These are the very people that I always hear complaining about how broke they are and how they could really use some extra money. It is beyond frustrating to me.
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I guess their dopamine receptors are already too dependent on getting little jet of juice from Farcebook likes and smileys to consider giving them up for some more tangible rewards. And yes, it's frustrating to watch people doing the "I'm so broke" song and dance 24/7/365 and yet be completely unwilling to take even a minimal chance to break out of that cycle.