If we all use them, then whatever supposed advantage they offer is negated and all we end up doing is giving money to a middleman for no reason. If each member was required to purchase $100 worth of rewards, that means $100 worth of rewards becomes the new zero and the value of our token drops to reflect the new zero. This is a slippery slope. Just because everyone else is eating cheeseburgers and tells me they taste good, that doesn't mean I should too, because they will eventually kill me. :)
All this does is push honest artists out the door.
If people are promoting their work, their work should be in the proper tab. False advertising is frowned upon. Steemit isn't above that either. Somebody should probably figure this stuff out before it's too late.
I will not be using them. I don't play that game. Too much on the line.