That marketing is something I'm looking forward to seeing, provided it's executed properly. If it's not targeted towards general consumers at all, and it's just the same old "get paid to produce content" spiel... we're going nowhere. People who can create already know they can get paid. They also look for markets so if there's a large audience here, more show up. Big names show up after that, once they see virtual unknowns become successful, because they too will want a piece of that pie, but currently eat a lot of pie, so expanding here with no market is pointless. Show me the money!
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We'll see man, we'll see. I'm pretty optimistic. Fresh blood at the top, someone who has a presence and will not want to lose his investment... But "getting paid to write content" has been proven to be a shit tactic lol.