that is a potential, but the decentralization of the system will allow users to simply refuse to upvote their content, rendering it a loss in terms of revenue. in doing so, their efforts can be fruitless. Obviously your eyes are still subjected to the postings, but unlike advertisements where you have to watch before you can access the content, you can decide if they earn money from the rewards pool or not. This decentralization is the main way to combat big money that does things the users dont want.
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Agreed but advertisement itself as it is and as I refer to does not intend to earn money from the rewards pool, but rather from the return that the advertised products or service reaches in terms of selling . Higher steem power means more people looking at the advertisement. The rewards pool for an advertisement agency point of view is a bonus. However IF I am right to the point that the advertisement industry dominates the steem timeline, it means that Steem will be on a high and we would, could or should (still) profit from Steem as an investment asset.