The patch was designed by Juan Doe, who has previously designed covers for Marvel. According to a press release, CASIS hopes that the patch will put more eyes on the ISS and bring hope for what people can accomplish in the future*
Interesting message to the future and i think, visually Racoon and Groot represents planet Earth very well.
But they are not first comic or cartoon heroes on NASA patches.
The Teenage Mutant Ninja Turtles made it onto Nasa's patch for the Multi-Purpose Logistics Model of the International Space Station because three of the four modules shared names with the characters. Designed by Shepard Fairey.
Marvin the Martian and Duffy the Duck were on NASA Mars Exploration Rover Missions.
And here is more interesting, funny and different designed space patches...
For Perseus mission in 1999 there was logo which looks like it was made with Prisma)
SOYUZ TM-29 PERSEUS MISSION PATCH, 1999
Cassiopeia mission had another naive patch
SOYUZ TM-24 CASSIOPÉE MISSION PATCH, 1996
They use naive style really often, so this one has funny apple on it
SOYUZ TMA-19M, PRINCIPIA MISSION PATCH, 2015
51th expedition in 2017 will have simple and symmetric logo on patch. Good one, but won't make sense like Racoon or ninja turtle.
The same thing with this 43th logo
You may not know that the space toilet has its own mission patch
And this one looks like it is vodka's label
So, there are many different interesting patches.
Look out!
European manned spaceflight patches
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Keep on)