If trad pub is becoming about cross genres, so what? Indie writers blazed that trail. The only thing they have left is to cover their own asses as their ship goes down. I know dozens of authors who pay their bills with ebook sales, if they converted those royalties into trad pub, they couldn't pay for lunch. It's a dying industry and thank God it is, it's about time.
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They're not going down any time soon. The large publishers are buying up the medium-sized houses and forging alliances with non-publishing companies in order to take on a larger share of the market. E-books plateaued two years ago and the big comeback is in beautifully designed books and reprinted classics. Best news is that small independent bookstores are coming back!