Thanks for sharing, it really helps. I think it is good that you kept out the "decentralized blockchain technology"-explanation for now and focused, on what is really interesting to him at the beginning..getting directly rewarded for his content. Once his first resistance lays down, his curiosity will rise rapidly like Steemit
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Thanks. You're right, I don't think crypto and crypto related technologies will achieve mainstream adoption without non-technical explanations. Sure, there's geeks amongst us (raises hand sheepishly), but the vast majority of people just want to earn money, or just want to socialize.