Where it all started going wrong for Facebook:
Facebook's value
Facebook's value is generated by its user base, but its rewards are not to its value generators. Rather than reward the user base that drives the expanding value of the platform they decided to reward Shareholders in the stock that, potentially are not involved in the platform or at least are not proportionally involved when you take into account the unequal spread of stock holdings per investor.
From its very inception that move to list Facebook on the Stock Market was derived by greedy Capitalist ideals, and the users thrown aside as slaves to drive value for the 'King Makers!'
What Facebook should have done
What Facebook should have done, is exactly what Steemit has done. That is to provide rewards for driving quality content, essentially putting the shareholders (Steemians) control in the hands of those willing to accumilate SBD and contribute, help and model the platforms content to their liking.
Steemit's model of Utopia (well close to it!)
The benefits of such a platfom as Steemit are that as long as there is a community the system is economically sustainable forever. There will be no folding of a business model that cannot generate income, there will be no control from manipulators outside of the platform. It is a truly democratic system with an incentive to improve quality and quantity of content in order to have more influence on the system. Do well, work hard and you get more say, more power to see the content and reward the content you want to see more of.
Facebook's decline
Facebook is in decline, people have multiple reasons for turning their back on the platform including feelings of social inadequacy, disharmony and the re-assessment of what a 'Friend' really is. They have seen that although the 'Likes' promote a feeling of 'Good job!' it is empty and forces a conformation or manipulation of adherence to the herd, sapping individuality for fear of seeming abnormal! On top of all of this you have the monetization of your participation in the Facebook advertising machine which benefits those external participants the Shareholders or 'Over Masters!' By far the biggest issue and the scariest one is that of the cushy relationship with the CIA and other Government organizations whom could manipulate the platform through Shareholding participation and or legislation to order the centralized nature to be exploited for information on users.
I do see a future where Facebook will start to reward user participation with crypto but I think you can't have that kind of platform without a decentralized nature. Steemit is for the users by the users....Now if only Government worked that way!
This is why I love STEEMIT, this is why STEEMIT is also a template for a change in Company controlled content to User controlled content.