I was thinking that the non profit business would be an offshoot of the social network. Using the existing components of steem power; in order to govern broad overarching goals for the betterment of society.
Ads is one possible method that could be used to monetize the collective value added refining of information of the entire social network.
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Sounds interesting. The issue with any business is building trust, but on Steemit your actions are transparent. I hope to see people try out new business ideas using Steemit and Steem.