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Yup, once people notice that someone is consistently providing content they like, they watch for more of it. Reputation is very important here.

That's exactly the problem

No problem at all. It's just like anywhere else. You subscribe to channels you like on YouTube, you follow people you like on Twitter, you friend people you like on Facebook. This is just another platform where good reputations are appreciated, just as they are in real life.

On point , no rigged Election like in Politics !