I wouldn't say that Steemit is trying to be or necessarily even compete with Facebook; but you are right that the greatest area to add value in the near future, if not already, within the crypto space is to improve user experience. There's a lot that goes into that, though: it took the general public years and years to figure out what the Internet was and to embrace it for its possibilities beyond email and instant messaging. People had to overcome their lack of knowledge and get used to new ideas. The same thing applies here: We're all bringing our expectations from more established tech into this new sphere and it's going to be a bumpy ride until we all figure it out.