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RE: The Greatest Trick Steemit Ever Pulled Was Convincing The World It Didn't Exist

in #steemit • 8 years ago

reply to your latest response...

You make some good points and maybe had Steemit.inc had you when they launched this thing we would be sitting pretty right now ;)

However, since they didn't and we can't go back in time... what do we do now?

8 years ago in #steemit by
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     8 years ago  

    We go on the offensive, all is definitely not lost. Steemit has a war chest of millions of dollars, so it can use a tiny fraction of that to make a huge difference.

    1. Targeted Facebook ads - With FB you can target male or females of any age range in any location where they have Facebook (almost everywhere). So you start to target certain articles to certain demographics.

    For instance, I get a lot of New Scientist stuff on my FB feed and things like it, as they have figured out I'm into that stuff. So you take some of the quality science articles on Steemit and post them on the Steemit FB page and pay for them to go to certain people.

    Start with males 20-25 and go from there. Rinse and repeat with different categories of articles.

    What this does is it gives you data on who is liking and sharing Steemit content. Which means that you can target those people big time. It becomes like a snowball rolling down a hill, the more people you target who like your stuff, the more shares you get, the more people likely to be into your stuff, see it.

    This will lead to a greater brand awareness; this may not increase users initially (especially as there is no "subscribe" feature), however it will get a greater number of people coming to Steemit to read articles.

    1. Google adwords - to some respects, the data you get from FB will fuel some of the Google campaign. Inasmuch as you are using keywords from popular articles to drive the campaign.

    Here you can have much clearer "calls to action" making people aware of the benefits of signing up and becoming part of "the community". A well thought out Adwords campaign will lead to an increased user base.

    1. In-app advertising - This is probably the furthest away as there is no official Steemit app controlled by Steemit HQ. However once there is, good research in this area can lead to huge influxes of users.

    The problem most new companies have with implementing strategies such as these, is budget. However Steemit does not have this problem, their problem is expertise, and possibly willing.

    If I was in charge, I would be hiring people who could make the above things happen.

    #mytwocents :-)

    Cg

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