Thanks for the resteem. Hopefully some people see this. I'm no brand expert either, but it's something I love to study.

The fact that you didn't connect, but didn't know why is the exact reason it needs to be fixed. Brands give emotions. We know in our gut when it's right or wrong. It's visceral. You don't need to be able to give a clear description to know it's off base.

Thanks for you time to comment. Cheers.